The company

Coastline Digital is a software engineering and AI consulting company based in San Diego, CA, working with an international team of experienced engineering professionals. We help companies design, build, and scale custom software, AI and machine learning systems, cloud and data platforms, and enterprise applications built to perform reliably in daily production use. Our engineers work directly with client stakeholders to understand real workflows, and we deliver in short, iterative cycles so clients see working results early.

The role

We’re looking for an experienced, results-driven Sales Lead who can help us expand our presence in the US market, establish long-term client relationships, and secure high-value software consulting contracts.

We’re seeking a highly motivated Fractional Sales Lead / Business Development Director with a proven track record of selling software development services, IT consulting, or outsourced engineering solutions to US businesses.

This is a hands-on business development position, not just a sales advisory role.

You’ll be responsible for identifying potential customers, developing relationships with decision-makers, managing the sales pipeline, and closing consulting agreements.

Our ideal candidate understands how to sell complex technical services and can confidently engage with CTOs, CEOs, founders, VPs of Engineering, and enterprise technology leaders.

We’re particularly interested in candidates who have existing relationships within the US technology ecosystem and experience securing substantial, long-term B2B contracts.

Key responsibilities

Identify and prospect US companies that need software engineering, AI, cloud, or data engineering services.
Build relationships with startup founders, CTOs, engineering leaders, and business decision-makers.
Generate qualified leads through LinkedIn, personalized email outreach, referrals, networking, and strategic partnerships.
Develop partnerships with established US software consulting companies, technology agencies, and IT service providers.
Conduct discovery calls, understand client requirements, and identify potential consulting opportunities.
Work with our engineering leadership to prepare technical proposals, project estimates, and statements of work.
Lead commercial discussions, negotiate contracts, and close new business.
Build and maintain a well-organized sales pipeline with regular reporting.
Identify opportunities for recurring revenue, dedicated engineering engagements, and long-term client partnerships.
Represent Coastline Digital professionally in client meetings and industry networking opportunities.

Required qualifications

5+ years of experience in B2B sales, business development, or account management.
Demonstrated success selling software development services, IT consulting, engineering outsourcing, or technology professional services.
Proven experience independently generating leads and closing B2B contracts.
Strong understanding of the US technology services market and enterprise buying processes.
Experience communicating with technical executives and business decision-makers.
Ability to manage the full sales cycle from prospecting to contract execution.
Excellent written and verbal English communication skills.
Strong negotiation, relationship-building, and consultative selling abilities.
Comfortable working independently in a remote, flexible environment.
Based in the United States and legally authorized to perform the work.

Preferred qualifications

Existing professional network of US startup founders, CTOs, technology executives, or consulting agency owners.
Experience selling dedicated engineering teams, staff augmentation, or project-based software delivery.
Background working with distributed or international engineering teams.
Experience selling AI implementation, cloud consulting, enterprise modernization, or data engineering services.
Previous experience as a fractional VP of Sales, Business Development Director, Account Executive, or independent IT services sales consultant.
Experience developing strategic relationships with venture-backed startups, venture capital portfolios, and technology consulting firms.
Familiarity with LinkedIn Sales Navigator, HubSpot, Salesforce, or similar CRM tools.

What success looks like

First 30 days

Understand Coastline Digital’s services and technical capabilities.
Develop a targeted US client acquisition strategy.
Build a qualified prospect list and begin personalized outreach.
Establish initial conversations with potential customers and partners.

First 60 days

Generate qualified sales meetings with relevant decision-makers.
Develop an active pipeline of consulting opportunities.
Begin submitting proposals and advancing potential contracts.

First 90 days

Build a measurable, high-quality sales pipeline.
Advance opportunities toward signed contracts.
Establish potential long-term client and strategic partnership relationships.

We value meaningful opportunities and actual contract revenue over vanity metrics such as email volume or unqualified meetings.

Compensation and engagement

We offer:

Monthly retainer of $1,000–$1,500, depending on experience, availability, and agreed responsibilities.
Additional performance-based commission on eligible new business.
Flexible, remote, part-time working arrangement.
Opportunity to expand the role as the company grows.
Direct collaboration with our technical leadership team.
Potential for a long-term partnership based on performance.

Commission structure, payment terms, and performance expectations will be discussed during the interview process.

Who we’re looking for

We’re looking for a closer, not just a lead generator.

The ideal candidate can independently identify opportunities, establish trust with technical decision-makers, understand customer needs, and convert those opportunities into profitable consulting engagements.

You should be comfortable working with a growing consulting company and helping establish a repeatable US sales process.

We value initiative, transparency, professional communication, and measurable results.

Fractional Sales Lead / Business Development Director (US Market)